Nikao Youth - a middle and high school kids' ministry - needed all new branding for their launch. We wanted something bright and flexible - full of energy and able to fit into different situations with ease.
In addition to the logo and palette, I created a brand gallery - images that capture the feel of Nikao Youth. We chose images that evoked the emotions we wanted to communicate, then applied custom filters to each to pull them into the brand. This gallery serves as both initial brand elements and as inspiration for future materials.
The brand style guide outlines all brand elements and their uses and restrctions.